The studio was unhappy with “Star Wars” as a title after negative market testing. A competition was held during shooting for cast and crew to come up with a better one but nothing stuck.
Star Wars: Episode IV - A New Hope (1977)

The studio was unhappy with “Star Wars” as a title after negative market testing. A competition was held during shooting for cast and crew to come up with a better one but nothing stuck.

Star Wars: Episode IV - A New Hope (1977)

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